BKNG Booking Holdings Inc
Consumer Discretionary > Consumer Services > Hotels, Restaurants & Leisure > Hotels, Resorts & Cruise Lines | NASDAQ, LargeCap | Last Price: 4239.35 | 2026-02-27 | Atrp: 4.27
Sat 21 Feb 2026 to Thu 26 Feb 2026: Score -10
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 0.8084 | 1.1551 | ▲ 42.89% | Bearish. Lower is better. Significant increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 15.361 | 21.3675 | ▲ 39.1% | Bearish. Lower is better. Significant decline Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 5.1648 | 7.081 | ▲ 37.1% | Bearish. Lower is better. Significant decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.6373 | 20.6458 | ▲ 41.05% | Bearish. Lower is better. Significant decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Percent | 2.33% | 2.59% | ▲ 11.16% | Bearish. Lower is better. Moderate increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Price Sales TTM | 4.9087 | 5.0898 | ▲ 3.69% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Earnings Per Share | 153.69 | 165.76 | ▲ 7.85% | Bullish. Higher is better. Slight increase in earnings per share Profit allocated to each outstanding share |
| â | Enterprise Value | $134.49B | $177.2B | ▲ 31.76% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Short Ratio | 3.6 | 2.18 | ▼ -39.44% | Bullish. Lower is better. Significant improvement |
Sat 14 Feb 2026 to Sat 21 Feb 2026: Score 17
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Quarterly Earnings Growth YOY | 141% | 381% | ▲ 184.44% | Bullish. Higher is better. Quarterly earnings growth YOY growth accelerating. Year-over-year growth in quarterly earnings |
| â | Quarterly Revenue Growth YOY | 131% | 161% | ▲ 25.98% | Bullish. Higher is better. Quarterly revenue growth YOY growth accelerating. Year-over-year growth in quarterly revenue |
| â | EPS Estimate Current Year | 227.5911 | 267.4725 | ▲ 17.52% | Bullish. Higher is better. Moderate increase; improved outlook for current year earnings Expected earnings per share this year |
| â | EPS Estimate Next Year | 268.0479 | 312.8315 | ▲ 16.71% | Bullish. Higher is better. Moderate raised expectations for further out Expected earnings per share next year |
| â | Revenue Per Share TTM | 796.513 | 829.44 | ▲ 4.13% | Bullish. Higher is better. Slight improvement Revenue generated per outstanding share over the trailing twelve months |
| â | Price Sales TTM | 5.1537 | 4.9087 | ▼ -4.75% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | EBITDA | $9819M | $10110M | ▲ 2.96% | Bullish. Higher is better. Increase in earnings before interest, taxes, depreciation, and amortization; indicates stronger operational cash flow Earnings before interest, taxes, depreciation, and amortization |
| â | Profit Margin | 19.37% | 20.08% | ▲ 3.67% | Bullish. Higher is better. Profit margin growth accelerating. Percentage of revenue that turns into profit |
| â | Return On Assets TTM | 20.25% | 20.82% | ▲ 2.81% | Bullish. Higher is better. Return on assets TTM growth accelerating. Efficiency in generating profits from total assets |
| â | Gross Profit TTM | $22652M | $23514M | ▲ 3.81% | Bullish. Higher is better. Slight increase, but margins may be improving Revenue minus cost of goods sold over the trailing twelve months |
| â | Revenue TTM | $26039M | $26917M | ▲ 3.37% | Bullish. Higher is better. Slight top-line expansion Total revenue over the trailing twelve months |
| â | Institutional Ownership | 109.912% | 112.114% | ▲ 2% | Bullish. Higher is better. Slight increase; continued strong interest from big investors Percentage held by institutions like mutual funds |
| â | Wall Street Target Price | 6179.4443 | 5873.6113 | ▼ -4.95% | Bearish. Higher is better. Lower analyst expectations, pointing to decreased optimism for future performance Analysts' consensus target price for the stock |
| â | Book Value | -146.596 | -174.891 | ▼ -19.3% | Bearish. Higher is better. Moderate decrease; stock now trades further from book value Net asset value of the company per share |
| â | Operating Margin TTM | 44.9% | 32.45% | ▼ -27.73% | Bearish. Higher is better. Operating margin TTM growth slowing. Percentage of revenue left after operating expenses |
Sat 07 Feb 2026 to Sat 14 Feb 2026: Score 12
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Institutional Ownership | 96.213% | 109.912% | ▲ 14.24% | Bullish. Higher is better. Moderate increase; continued strong interest from big investors Percentage held by institutions like mutual funds |
| â | PEG Ratio | 0.8707 | 0.8084 | ▼ -7.16% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 16.5563 | 15.361 | ▼ -7.22% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 5.5477 | 5.1537 | ▼ -7.1% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 5.5567 | 5.1648 | ▼ -7.05% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.7479 | 14.6373 | ▼ -7.05% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Ratio | 3.93 | 3.6 | ▼ -8.4% | Bullish. Lower is better. Slight improvement |
| â | Short Percent | 2.26% | 2.33% | ▲ 3.1% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $144.69B | $134.49B | ▼ -7.05% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Fri 30 Jan 2026 to Sat 07 Feb 2026: Score 12
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 0.9771 | 0.8707 | ▼ -10.89% | Bullish. Lower is better. Moderate decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 18.5529 | 16.5563 | ▼ -10.76% | Bullish. Lower is better. Moderate improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.2256 | 5.5477 | ▼ -10.89% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.231 | 5.5567 | ▼ -10.82% | Bullish. Lower is better. Moderate improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 17.6587 | 15.7479 | ▼ -10.82% | Bullish. Lower is better. Moderate improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $162.25B | $144.69B | ▼ -10.82% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Thu 22 Jan 2026 to Fri 30 Jan 2026: Score -2
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 2.88 | 3.93 | ▲ 36.46% | Bearish. Lower is better. Significant decline |
| â | Short Percent | 2.07% | 2.26% | ▲ 9.18% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $167.46B | $162.25B | ▼ -3.11% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | PEG Ratio | 1.0062 | 0.9771 | ▼ -2.89% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 19.1205 | 18.5529 | ▼ -2.97% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.4112 | 6.2256 | ▼ -2.89% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.4155 | 6.231 | ▼ -2.88% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 18.1817 | 17.6587 | ▼ -2.88% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
Tue 13 Jan 2026 to Thu 22 Jan 2026: Score 7
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 1.0555 | 1.0062 | ▼ -4.67% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.0401 | 19.1205 | ▼ -4.59% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 6.7134 | 6.4155 | ▼ -4.44% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 19.0258 | 18.1817 | ▼ -4.44% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Price Sales TTM | 6.615 | 6.4112 | ▼ -3.08% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value | $174.81B | $167.46B | ▼ -4.2% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Tue 06 Jan 2026 to Tue 13 Jan 2026: Score -3
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 2.28 | 2.88 | ▲ 26.32% | Bearish. Lower is better. Significant decline |
| â | Enterprise Value/Revenue | 6.6288 | 6.7134 | ▲ 1.28% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 18.7861 | 19.0258 | ▲ 1.28% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $172.61B | $174.81B | ▲ 1.28% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Short Percent | 2.25% | 2.07% | ▼ -8% | Bullish. Lower is better. Slight decrease; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
Sat 20 Dec 2025 to Tue 06 Jan 2026: Score -3
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 1.98 | 2.28 | ▲ 15.15% | Bearish. Lower is better. Moderate decline |
| â | Short Percent | 1.85% | 2.25% | ▲ 21.62% | Bearish. Lower is better. Significant increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $174.88B | $172.61B | ▼ -1.3% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | PEG Ratio | 1.0738 | 1.0592 | ▼ -1.36% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.4082 | 20.1207 | ▼ -1.41% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 6.7161 | 6.6288 | ▼ -1.3% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 19.0336 | 18.7861 | ▼ -1.3% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |