BKNG Booking Holdings Inc
Consumer Discretionary > Consumer Services > Hotels, Restaurants & Leisure > Hotels, Resorts & Cruise Lines | NASDAQ, LargeCap | Last Price: 177.25 | 2026-04-13 | Atrp: 4.01
Tue 07 Apr 2026 to Sun 12 Apr 2026: Score -28
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 0.0283 | 0.7167 | ▲ 2432.51% | Bearish. Lower is better. Extreme increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 0.6273 | 16.2075 | ▲ 2483.69% | Bearish. Lower is better. Extreme decline Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 0.2751 | 5.1804 | ▲ 1783.1% | Bearish. Lower is better. Extreme decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 0.8033 | 15.1287 | ▲ 1783.32% | Bearish. Lower is better. Extreme decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $141.6B | $139.44B | ▼ -1.53% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Price Book MRQ | 99.2092 | 34.9536 | ▼ -64.77% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
Tue 31 Mar 2026 to Tue 07 Apr 2026: Score -15
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Price Book MRQ | 34.9536 | 99.2092 | ▲ 183.83% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Wall Street Target Price | 5802.2285 | 231.984 | ▼ -96% | Bearish. Higher is better. Lower analyst expectations, pointing to decreased optimism for future performance Analysts' consensus target price for the stock |
| â | Earnings Per Share | 165.52 | 6.62 | ▼ -96% | Bearish. Higher is better. Substantial decline in earnings per share Profit allocated to each outstanding share |
| â | EPS Estimate Current Year | 267.8414 | 10.715 | ▼ -96% | Bearish. Higher is better. Substantial decrease; reduced outlook for current year earnings Expected earnings per share this year |
| â | EPS Estimate Next Year | 313.2467 | 12.5162 | ▼ -96% | Bearish. Higher is better. Substantial lowered expectations for further out Expected earnings per share next year |
| â | Revenue Per Share TTM | 829.44 | 33.178 | ▼ -96% | Bearish. Higher is better. Substantial decline Revenue generated per outstanding share over the trailing twelve months |
| â | Enterprise Value | $177.2B | $141.6B | ▼ -20.09% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Price Sales TTM | 5.042 | 5.1013 | ▲ 1.18% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | PEG Ratio | 1.1551 | 0.0283 | ▼ -97.55% | Bullish. Lower is better. Substantial decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 21.3675 | 0.6273 | ▼ -97.06% | Bullish. Lower is better. Substantial improvement Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 7.081 | 0.2751 | ▼ -96.11% | Bullish. Lower is better. Substantial improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 20.6458 | 0.8033 | ▼ -96.11% | Bullish. Lower is better. Substantial improvement Enterprise value to earnings before interest, taxes, depreciation |
Tue 17 Mar 2026 to Tue 31 Mar 2026: Score -20
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 0.834 | 1.1551 | ▲ 38.5% | Bearish. Lower is better. Significant increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 15.8479 | 21.3675 | ▲ 34.83% | Bearish. Lower is better. Significant decline Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 5.0684 | 7.081 | ▲ 39.71% | Bearish. Lower is better. Significant decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.8014 | 20.6458 | ▲ 39.49% | Bearish. Lower is better. Significant decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Institutional Ownership | 112.099% | 96.926% | ▼ -13.54% | Bearish. Higher is better. Moderate decline; reduced interest from big investors Percentage held by institutions like mutual funds |
| â | Short Ratio | 1.43 | 1.71 | ▲ 19.58% | Bearish. Lower is better. Moderate decline |
| â | Short Percent | 2.62% | 3.02% | ▲ 15.27% | Bearish. Lower is better. Moderate increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Price Sales TTM | 5.141 | 5.042 | ▼ -1.93% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value | $136.42B | $177.2B | ▲ 29.89% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 08 Mar 2026 to Tue 17 Mar 2026: Score 11
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 2.18 | 1.43 | ▼ -34.4% | Bullish. Lower is better. Significant improvement |
| â | PEG Ratio | 0.8948 | 0.834 | ▼ -6.79% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 17.0068 | 15.8479 | ▼ -6.81% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 5.4493 | 5.141 | ▼ -5.66% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 5.4322 | 5.0684 | ▼ -6.7% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.8639 | 14.8014 | ▼ -6.7% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Percent | 2.59% | 2.62% | ▲ 1.16% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $146.22B | $136.42B | ▼ -6.7% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 01 Mar 2026 to Sun 08 Mar 2026: Score -8
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 0.8306 | 0.8948 | ▲ 7.73% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 15.7729 | 17.0068 | ▲ 7.82% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 5.0767 | 5.4493 | ▲ 7.34% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 5.0661 | 5.4322 | ▲ 7.23% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.7949 | 15.8639 | ▲ 7.23% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $136.36B | $146.22B | ▲ 7.23% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 22 Feb 2026 to Sun 01 Mar 2026: Score 15
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 1.1551 | 0.8306 | ▼ -28.09% | Bullish. Lower is better. Significant decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 21.3675 | 15.7729 | ▼ -26.18% | Bullish. Lower is better. Significant improvement Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 7.081 | 5.0661 | ▼ -28.46% | Bullish. Lower is better. Significant improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 20.6458 | 14.7949 | ▼ -28.34% | Bullish. Lower is better. Significant improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Ratio | 3.6 | 2.18 | ▼ -39.44% | Bullish. Lower is better. Significant improvement |
| â | Earnings Per Share | 153.69 | 165.76 | ▲ 7.85% | Bullish. Higher is better. Slight increase in earnings per share Profit allocated to each outstanding share |
| â | Price Sales TTM | 4.9087 | 5.0767 | ▲ 3.42% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value | $177.2B | $136.36B | ▼ -23.05% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Short Percent | 2.33% | 2.59% | ▲ 11.16% | Bearish. Lower is better. Moderate increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
Sun 15 Feb 2026 to Sun 22 Feb 2026: Score 5
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Quarterly Earnings Growth YOY | 141% | 381% | ▲ 184.44% | Bullish. Higher is better. Quarterly earnings growth YOY growth accelerating. Year-over-year growth in quarterly earnings |
| â | Quarterly Revenue Growth YOY | 131% | 161% | ▲ 25.98% | Bullish. Higher is better. Quarterly revenue growth YOY growth accelerating. Year-over-year growth in quarterly revenue |
| â | Enterprise Value | $134.49B | $177.2B | ▲ 31.76% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | EPS Estimate Current Year | 227.5911 | 267.4725 | ▲ 17.52% | Bullish. Higher is better. Moderate increase; improved outlook for current year earnings Expected earnings per share this year |
| â | EPS Estimate Next Year | 268.0479 | 312.8315 | ▲ 16.71% | Bullish. Higher is better. Moderate raised expectations for further out Expected earnings per share next year |
| â | Revenue Per Share TTM | 796.513 | 829.44 | ▲ 4.13% | Bullish. Higher is better. Slight improvement Revenue generated per outstanding share over the trailing twelve months |
| â | Price Sales TTM | 5.1537 | 4.9087 | ▼ -4.75% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | EBITDA | $9819M | $10110M | ▲ 2.96% | Bullish. Higher is better. Increase in earnings before interest, taxes, depreciation, and amortization; indicates stronger operational cash flow Earnings before interest, taxes, depreciation, and amortization |
| â | Profit Margin | 19.37% | 20.08% | ▲ 3.67% | Bullish. Higher is better. Profit margin growth accelerating. Percentage of revenue that turns into profit |
| â | Return On Assets TTM | 20.25% | 20.82% | ▲ 2.81% | Bullish. Higher is better. Return on assets TTM growth accelerating. Efficiency in generating profits from total assets |
| â | Gross Profit TTM | $22652M | $23514M | ▲ 3.81% | Bullish. Higher is better. Slight increase, but margins may be improving Revenue minus cost of goods sold over the trailing twelve months |
| â | Revenue TTM | $26039M | $26917M | ▲ 3.37% | Bullish. Higher is better. Slight top-line expansion Total revenue over the trailing twelve months |
| â | Institutional Ownership | 109.912% | 112.114% | ▲ 2% | Bullish. Higher is better. Slight increase; continued strong interest from big investors Percentage held by institutions like mutual funds |
| â | Wall Street Target Price | 6179.4443 | 5873.6113 | ▼ -4.95% | Bearish. Higher is better. Lower analyst expectations, pointing to decreased optimism for future performance Analysts' consensus target price for the stock |
| â | Book Value | -146.596 | -174.891 | ▼ -19.3% | Bearish. Higher is better. Moderate decrease; stock now trades further from book value Net asset value of the company per share |
| â | PEG Ratio | 0.8084 | 1.1551 | ▲ 42.89% | Bearish. Lower is better. Significant increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Operating Margin TTM | 44.9% | 32.45% | ▼ -27.73% | Bearish. Higher is better. Operating margin TTM growth slowing. Percentage of revenue left after operating expenses |
| â | Forward PE | 15.361 | 21.3675 | ▲ 39.1% | Bearish. Lower is better. Significant decline Stock price divided by expected future earnings |
| â | Enterprise Value/Revenue | 5.1648 | 7.081 | ▲ 37.1% | Bearish. Lower is better. Significant decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.6373 | 20.6458 | ▲ 41.05% | Bearish. Lower is better. Significant decline Enterprise value to earnings before interest, taxes, depreciation |
Sun 08 Feb 2026 to Sun 15 Feb 2026: Score 12
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Institutional Ownership | 96.213% | 109.912% | ▲ 14.24% | Bullish. Higher is better. Moderate increase; continued strong interest from big investors Percentage held by institutions like mutual funds |
| â | PEG Ratio | 0.8707 | 0.8084 | ▼ -7.16% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 16.5563 | 15.361 | ▼ -7.22% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 5.5477 | 5.1537 | ▼ -7.1% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 5.5567 | 5.1648 | ▼ -7.05% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.7479 | 14.6373 | ▼ -7.05% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Ratio | 3.93 | 3.6 | ▼ -8.4% | Bullish. Lower is better. Slight improvement |
| â | Short Percent | 2.26% | 2.33% | ▲ 3.1% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $144.69B | $134.49B | ▼ -7.05% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 01 Feb 2026 to Sun 08 Feb 2026: Score 12
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 0.9771 | 0.8707 | ▼ -10.89% | Bullish. Lower is better. Moderate decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 18.5529 | 16.5563 | ▼ -10.76% | Bullish. Lower is better. Moderate improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.2256 | 5.5477 | ▼ -10.89% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.231 | 5.5567 | ▼ -10.82% | Bullish. Lower is better. Moderate improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 17.6587 | 15.7479 | ▼ -10.82% | Bullish. Lower is better. Moderate improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $162.25B | $144.69B | ▼ -10.82% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 25 Jan 2026 to Sun 01 Feb 2026: Score -2
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 2.88 | 3.93 | ▲ 36.46% | Bearish. Lower is better. Significant decline |
| â | Short Percent | 2.07% | 2.26% | ▲ 9.18% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $165.36B | $162.25B | ▼ -1.88% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | PEG Ratio | 0.996 | 0.9771 | ▼ -1.9% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 18.9394 | 18.5529 | ▼ -2.04% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.3459 | 6.2256 | ▼ -1.9% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.3506 | 6.231 | ▼ -1.88% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 17.9978 | 17.6587 | ▼ -1.88% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
Sun 11 Jan 2026 to Sun 18 Jan 2026: Score 6
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 1.0752 | 1.0015 | ▼ -6.85% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.4082 | 19.0114 | ▼ -6.84% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.8358 | 6.3676 | ▼ -6.85% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.8379 | 6.3722 | ▼ -6.81% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 19.3787 | 18.0589 | ▼ -6.81% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Percent | 2.25% | 2.07% | ▼ -8% | Bullish. Lower is better. Slight decrease; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $178.05B | $165.93B | ▼ -6.81% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Short Ratio | 2.28 | 2.88 | ▲ 26.32% | Bearish. Lower is better. Significant decline |
Sun 04 Jan 2026 to Sun 11 Jan 2026: Score -4
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 1.0592 | 1.0752 | ▲ 1.51% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.1207 | 20.4082 | ▲ 1.43% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.6256 | 6.8358 | ▲ 3.17% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.6288 | 6.8379 | ▲ 3.15% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 18.7861 | 19.3787 | ▲ 3.15% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $172.61B | $178.05B | ▲ 3.15% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sat 20 Dec 2025 to Sun 04 Jan 2026: Score -2
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 1.98 | 2.28 | ▲ 15.15% | Bearish. Lower is better. Moderate decline |
| â | Short Percent | 1.85% | 2.25% | ▲ 21.62% | Bearish. Lower is better. Significant increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $174.88B | $172.61B | ▼ -1.3% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | PEG Ratio | 1.0738 | 1.0592 | ▼ -1.36% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.4082 | 20.1207 | ▼ -1.41% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 6.7134 | 6.6256 | ▼ -1.31% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 6.7161 | 6.6288 | ▼ -1.3% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 19.0336 | 18.7861 | ▼ -1.3% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |