PG Procter & Gamble Company
Consumer Staples > Household & Personal Products > Personal Care Products > Personal Care Products | NYSE, MegaCap | Last Price: 143.58 | 2026-04-13 | Atrp: 1.88
Tue 07 Apr 2026 to Mon 13 Apr 2026: Score -12
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Percent | 0.99% | 1.16% | ▲ 17.17% | Bearish. Lower is better. Moderate increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Short Ratio | 2.22 | 2.35 | ▲ 5.86% | Bearish. Lower is better. Slight decline |
| â | PEG Ratio | 3.8928 | 3.958 | ▲ 1.67% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Wall Street Target Price | 166.7727 | 164.9545 | ▼ -1.09% | Bearish. Higher is better. Lower analyst expectations, pointing to decreased optimism for future performance Analysts' consensus target price for the stock |
| â | Forward PE | 19.4553 | 19.802 | ▲ 1.78% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 3.8789 | 3.9849 | ▲ 2.73% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.3473 | 6.4535 | ▲ 1.67% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.2034 | 4.2686 | ▲ 1.55% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.6522 | 14.8793 | ▲ 1.55% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
Tue 31 Mar 2026 to Tue 07 Apr 2026: Score 11
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 4.6216 | 3.8928 | ▼ -15.77% | Bullish. Lower is better. Moderate decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 21.7391 | 19.4553 | ▼ -10.51% | Bullish. Lower is better. Moderate improvement Stock price divided by expected future earnings |
| â | Price Book MRQ | 6.9459 | 6.3473 | ▼ -8.62% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.5389 | 4.2034 | ▼ -7.39% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.9924 | 14.6522 | ▼ -8.38% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Price Sales TTM | 3.9651 | 3.8789 | ▼ -2.17% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value | $382.55B | $358.38B | ▼ -6.32% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Mon 16 Mar 2026 to Tue 31 Mar 2026: Score -9
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 4.0993 | 4.6216 | ▲ 12.74% | Bearish. Lower is better. Moderate increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Short Ratio | 1.97 | 2.22 | ▲ 12.69% | Bearish. Lower is better. Moderate decline |
| â | Forward PE | 20.4918 | 21.7391 | ▲ 6.09% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Book MRQ | 6.6976 | 6.9459 | ▲ 3.71% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.4182 | 4.5389 | ▲ 2.73% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.4009 | 15.9924 | ▲ 3.84% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Percent | 0.96% | 0.99% | ▲ 3.13% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Enterprise Value | $376.69B | $382.55B | ▲ 1.56% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
| â | Price Sales TTM | 4.1759 | 3.9651 | ▼ -5.05% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
Sun 08 Mar 2026 to Mon 16 Mar 2026: Score 9
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Percent | 1.12% | 0.96% | ▼ -14.29% | Bullish. Lower is better. Moderate decrease; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Short Ratio | 2.11 | 1.97 | ▼ -6.64% | Bullish. Lower is better. Slight improvement |
| â | PEG Ratio | 4.1804 | 4.0993 | ▼ -1.94% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.9205 | 20.4918 | ▼ -2.05% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Book MRQ | 6.8301 | 6.6976 | ▼ -1.94% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.4994 | 4.4182 | ▼ -1.8% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.6841 | 15.4009 | ▼ -1.81% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $383.62B | $376.69B | ▼ -1.81% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 01 Mar 2026 to Sun 08 Mar 2026: Score 12
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 4.7771 | 4.1804 | ▼ -12.49% | Bullish. Lower is better. Moderate decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 23.8663 | 20.9205 | ▼ -12.34% | Bullish. Lower is better. Moderate improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 4.5899 | 4.2174 | ▼ -8.12% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 7.4334 | 6.8301 | ▼ -8.12% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.8693 | 4.4994 | ▼ -7.6% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 16.9735 | 15.6841 | ▼ -7.6% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $415.15B | $383.62B | ▼ -7.6% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 22 Feb 2026 to Sun 01 Mar 2026: Score -13
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Percent | 1.01% | 1.12% | ▲ 10.89% | Bearish. Lower is better. Moderate increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Forward PE | 21.7391 | 23.8663 | ▲ 9.79% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 4.4136 | 4.5899 | ▲ 3.99% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.9459 | 7.4334 | ▲ 7.02% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.5389 | 4.8693 | ▲ 7.28% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.9924 | 16.9735 | ▲ 6.13% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | PEG Ratio | 4.6216 | 4.7771 | ▲ 3.36% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Short Ratio | 2.03 | 2.11 | ▲ 3.94% | Bearish. Lower is better. Slight decline |
| â | Enterprise Value | $382.55B | $415.15B | ▲ 8.52% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 15 Feb 2026 to Sun 22 Feb 2026: Score 2
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Forward PE | 22.8833 | 21.7391 | ▼ -5% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Book MRQ | 7.1164 | 6.9459 | ▼ -2.4% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.675 | 4.5389 | ▼ -2.91% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 16.296 | 15.9924 | ▼ -1.86% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | PEG Ratio | 4.5734 | 4.6216 | ▲ 1.05% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Enterprise Value | $398.58B | $382.55B | ▼ -4.02% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 08 Feb 2026 to Sun 15 Feb 2026: Score -4
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 1.81 | 2.03 | ▲ 12.15% | Bearish. Lower is better. Moderate decline |
| â | Short Percent | 0.82% | 1.01% | ▲ 23.17% | Bearish. Lower is better. Significant increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | PEG Ratio | 4.838 | 4.5734 | ▼ -5.47% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
Sun 01 Feb 2026 to Sun 08 Feb 2026: Score -8
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 4.6216 | 4.838 | ▲ 4.68% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 21.7391 | 22.7273 | ▲ 4.55% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 4.1663 | 4.3695 | ▲ 4.88% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Earnings Per Share | 6.83 | 6.75 | ▼ -1.17% | Bearish. Higher is better. Slight decline in earnings per share Profit allocated to each outstanding share |
| â | Price Book MRQ | 6.9459 | 7.0764 | ▲ 1.88% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.5389 | 4.6504 | ▲ 2.46% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.9924 | 16.2105 | ▲ 1.36% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $374.95B | $396.49B | ▲ 5.75% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 25 Jan 2026 to Sun 01 Feb 2026: Score -9
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Price Book MRQ | 6.6754 | 6.9459 | ▲ 4.05% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/EBITDA | 15.3534 | 15.9924 | ▲ 4.16% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | PEG Ratio | 4.5638 | 4.6216 | ▲ 1.27% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 21.4592 | 21.7391 | ▲ 1.3% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 4.1218 | 4.1663 | ▲ 1.08% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Enterprise Value/Revenue | 4.4046 | 4.5389 | ▲ 3.05% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Short Ratio | 1.76 | 1.81 | ▲ 2.84% | Bearish. Lower is better. Slight decline |
| â | Short Percent | 0.8% | 0.82% | ▲ 2.5% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Earnings Per Share | 6.76 | 6.83 | ▲ 1.04% | Bullish. Higher is better. Slight increase in earnings per share Profit allocated to each outstanding share |
Sun 18 Jan 2026 to Sun 25 Jan 2026: Score -19
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Quarterly Earnings Growth YOY | 211% | -51% | ▼ -125.23% | Bearish. Higher is better. Quarterly earnings growth YOY turned from growth to decline; signs of deterioration. Year-over-year growth in quarterly earnings |
| â | Quarterly Revenue Growth YOY | 31% | 21% | ▼ -50% | Bearish. Higher is better. Quarterly revenue growth YOY growth slowing. Year-over-year growth in quarterly revenue |
| â | Operating Margin TTM | 27.58% | 26.3% | ▼ -4.64% | Bearish. Higher is better. Operating margin TTM growth slowing. Percentage of revenue left after operating expenses |
| â | Enterprise Value/EBITDA | 14.644 | 15.3534 | ▲ 4.84% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | PEG Ratio | 4.393 | 4.5638 | ▲ 3.89% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Earnings Per Share | 6.85 | 6.76 | ▼ -1.31% | Bearish. Higher is better. Slight decline in earnings per share Profit allocated to each outstanding share |
| â | Profit Margin | 19.74% | 19.3% | ▼ -2.23% | Bearish. Higher is better. Profit margin growth slowing. Percentage of revenue that turns into profit |
| â | Return On Equity TTM | 31.9% | 31.56% | ▼ -1.07% | Bearish. Higher is better. Return on equity TTM growth slowing. Efficiency in generating profits from shareholders' equity |
| â | Forward PE | 20.6612 | 21.4592 | ▲ 3.86% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 3.9828 | 4.1218 | ▲ 3.49% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.4329 | 6.6754 | ▲ 3.77% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.2772 | 4.4046 | ▲ 2.98% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Return On Assets TTM | 10.75% | 10.9% | ▲ 1.4% | Bullish. Higher is better. Return on assets TTM growth accelerating. Efficiency in generating profits from total assets |
| â | Enterprise Value | $363.27B | $375.53B | ▲ 3.37% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 11 Jan 2026 to Sun 18 Jan 2026: Score -9
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 1.62 | 1.76 | ▲ 8.64% | Bearish. Lower is better. Slight decline |
| â | Short Percent | 0.76% | 0.8% | ▲ 5.26% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | PEG Ratio | 4.3122 | 4.393 | ▲ 1.87% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.284 | 20.6612 | ▲ 1.86% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 3.9095 | 3.9828 | ▲ 1.87% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.3145 | 6.4329 | ▲ 1.88% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.204 | 4.2772 | ▲ 1.74% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.3934 | 14.644 | ▲ 1.74% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $357.06B | $363.27B | ▲ 1.74% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sun 04 Jan 2026 to Sun 11 Jan 2026: Score -1
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Wall Street Target Price | 168.9545 | 166.7273 | ▼ -1.32% | Bearish. Higher is better. Lower analyst expectations, pointing to decreased optimism for future performance Analysts' consensus target price for the stock |
Sat 20 Dec 2025 to Sun 04 Jan 2026: Score 14
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 2.2 | 1.62 | ▼ -26.36% | Bullish. Lower is better. Significant improvement |
| â | EPS Estimate Next Year | 6.9959 | 7.3504 | ▲ 5.07% | Bullish. Higher is better. Slight raised expectations for further out Expected earnings per share next year |
| â | Short Percent | 0.84% | 0.76% | ▼ -9.52% | Bullish. Lower is better. Slight decrease; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | PEG Ratio | 4.3909 | 4.3097 | ▼ -1.85% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | EPS Estimate Current Year | 6.7775 | 7.0008 | ▲ 3.29% | Bullish. Higher is better. Slight increase; improved outlook for current year earnings Expected earnings per share this year |
| â | Forward PE | 20.6186 | 20.2429 | ▼ -1.82% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Sales TTM | 3.9809 | 3.9073 | ▼ -1.85% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.4298 | 6.311 | ▼ -1.85% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.2752 | 4.2018 | ▼ -1.72% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.6374 | 14.3859 | ▼ -1.72% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $363.11B | $356.87B | ▼ -1.72% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |