PG Procter & Gamble Company
Consumer Staples > Household & Personal Products > Personal Care Products > Personal Care Products | NYSE, MegaCap | Last Price: 167.2 | 2026-02-27 | Atrp: 1.79
Sat 21 Feb 2026 to Fri 27 Feb 2026: Score -9
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Percent | 1.01% | 1.12% | ▲ 10.89% | Bearish. Lower is better. Moderate increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Forward PE | 21.7391 | 22.779 | ▲ 4.78% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 4.4136 | 4.5899 | ▲ 3.99% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 7.0493 | 7.28 | ▲ 3.27% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.6338 | 4.7753 | ▲ 3.05% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 16.1525 | 16.6457 | ▲ 3.05% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Short Ratio | 2.03 | 2.11 | ▲ 3.94% | Bearish. Lower is better. Slight decline |
| â | PEG Ratio | 4.6216 | 4.5586 | ▼ -1.36% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Enterprise Value | $395.07B | $407.14B | ▲ 3.05% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sat 14 Feb 2026 to Sat 21 Feb 2026: Score 1
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Forward PE | 22.8833 | 21.7391 | ▼ -5% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | PEG Ratio | 4.5734 | 4.6216 | ▲ 1.05% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
Sat 07 Feb 2026 to Sat 14 Feb 2026: Score -4
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 1.81 | 2.03 | ▲ 12.15% | Bearish. Lower is better. Moderate decline |
| â | Short Percent | 0.82% | 1.01% | ▲ 23.17% | Bearish. Lower is better. Significant increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | PEG Ratio | 4.838 | 4.5734 | ▼ -5.47% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
Fri 30 Jan 2026 to Sat 07 Feb 2026: Score -10
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 4.5562 | 4.838 | ▲ 6.18% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 21.4133 | 22.7273 | ▲ 6.14% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 4.1663 | 4.3695 | ▲ 4.88% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.6643 | 7.0764 | ▲ 6.18% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.3978 | 4.6504 | ▲ 5.74% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 15.3297 | 16.2105 | ▲ 5.75% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $374.95B | $396.49B | ▲ 5.75% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Fri 23 Jan 2026 to Fri 30 Jan 2026: Score -3
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Price Sales TTM | 4.1218 | 4.1663 | ▲ 1.08% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.571 | 6.6643 | ▲ 1.42% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Short Ratio | 1.76 | 1.81 | ▲ 2.84% | Bearish. Lower is better. Slight decline |
| â | Short Percent | 0.8% | 0.82% | ▲ 2.5% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | Quarterly Earnings Growth YOY | -61% | -51% | ▲ 1.82% | Bullish. Higher is better. Quarterly earnings growth YOY decline slowing; potential stabilization. Year-over-year growth in quarterly earnings |
Fri 16 Jan 2026 to Fri 23 Jan 2026: Score -19
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Quarterly Earnings Growth YOY | 211% | -61% | ▼ -125.7% | Bearish. Higher is better. Quarterly earnings growth YOY turned from growth to decline; signs of deterioration. Year-over-year growth in quarterly earnings |
| â | Quarterly Revenue Growth YOY | 31% | 21% | ▼ -50% | Bearish. Higher is better. Quarterly revenue growth YOY growth slowing. Year-over-year growth in quarterly revenue |
| â | Operating Margin TTM | 27.58% | 26.32% | ▼ -4.57% | Bearish. Higher is better. Operating margin TTM growth slowing. Percentage of revenue left after operating expenses |
| â | Enterprise Value/EBITDA | 14.6534 | 15.3792 | ▲ 4.95% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | PEG Ratio | 4.396 | 4.5571 | ▲ 3.66% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Earnings Per Share | 6.86 | 6.76 | ▼ -1.46% | Bearish. Higher is better. Slight decline in earnings per share Profit allocated to each outstanding share |
| â | Profit Margin | 19.74% | 19.3% | ▼ -2.23% | Bearish. Higher is better. Profit margin growth slowing. Percentage of revenue that turns into profit |
| â | Return On Equity TTM | 31.9% | 31.56% | ▼ -1.07% | Bearish. Higher is better. Return on equity TTM growth slowing. Efficiency in generating profits from shareholders' equity |
| â | Forward PE | 20.6612 | 21.4133 | ▲ 3.64% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 3.9828 | 4.1218 | ▲ 3.49% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.4374 | 6.571 | ▲ 2.08% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.2799 | 4.412 | ▲ 3.09% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Return On Assets TTM | 10.75% | 10.87% | ▲ 1.12% | Bullish. Higher is better. Return on assets TTM growth accelerating. Efficiency in generating profits from total assets |
| â | Enterprise Value | $363.51B | $376.16B | ▲ 3.48% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Fri 09 Jan 2026 to Fri 16 Jan 2026: Score -9
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 1.62 | 1.76 | ▲ 8.64% | Bearish. Lower is better. Slight decline |
| â | Short Percent | 0.76% | 0.8% | ▲ 5.26% | Bearish. Lower is better. Slight increase; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | PEG Ratio | 4.3018 | 4.396 | ▲ 2.19% | Bearish. Lower is better. Slight increase, worsening the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.202 | 20.6612 | ▲ 2.27% | Bearish. Lower is better. Slight decline Stock price divided by expected future earnings |
| â | Price Sales TTM | 3.9095 | 3.9828 | ▲ 1.87% | Bearish. Lower is better. Higher multiple; market willing to pay more per dollar of sales Stock price divided by revenue per share over the trailing twelve months |
| â | Price Book MRQ | 6.2994 | 6.4374 | ▲ 2.19% | Bearish. Lower is better. Further to 1; more overvalued on assets but worsened perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.1946 | 4.2799 | ▲ 2.03% | Bearish. Lower is better. Slight decline Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.3614 | 14.6534 | ▲ 2.03% | Bearish. Lower is better. Slight decline Enterprise value to earnings before interest, taxes, depreciation |
| â | Enterprise Value | $356.26B | $363.51B | ▲ 2.03% | Bullish. Higher is better. Increased, reflecting higher market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Fri 02 Jan 2026 to Fri 09 Jan 2026: Score 3
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | PEG Ratio | 4.3559 | 4.3018 | ▼ -1.24% | Bullish. Lower is better. Slight decrease, improving the value relative to growth P/E ratio adjusted for growth rate |
| â | Forward PE | 20.4918 | 20.202 | ▼ -1.41% | Bullish. Lower is better. Slight improvement Stock price divided by expected future earnings |
| â | Price Book MRQ | 6.3786 | 6.2994 | ▼ -1.24% | Bullish. Lower is better. Closer to 1; less overvalued on assets but improved perception Stock price divided by book value per share for the most recent quarter |
| â | Enterprise Value/Revenue | 4.2436 | 4.1946 | ▼ -1.15% | Bullish. Lower is better. Slight improvement Enterprise value divided by revenue |
| â | Enterprise Value/EBITDA | 14.5291 | 14.3614 | ▼ -1.15% | Bullish. Lower is better. Slight improvement Enterprise value to earnings before interest, taxes, depreciation |
| â | Wall Street Target Price | 168.9545 | 166.7273 | ▼ -1.32% | Bearish. Higher is better. Lower analyst expectations, pointing to decreased optimism for future performance Analysts' consensus target price for the stock |
| â | Enterprise Value | $360.42B | $356.26B | ▼ -1.15% | Bearish. Higher is better. Decreased, reflecting lower market cap and possibly debt adjustments Market capitalization plus debt minus cash |
Sat 20 Dec 2025 to Fri 02 Jan 2026: Score 10
| Metric | Previous | New | Change | Interpretation | |
|---|---|---|---|---|---|
| â | Short Ratio | 2.2 | 1.62 | ▼ -26.36% | Bullish. Lower is better. Significant improvement |
| â | EPS Estimate Next Year | 6.9959 | 7.3504 | ▲ 5.07% | Bullish. Higher is better. Slight raised expectations for further out Expected earnings per share next year |
| â | Short Percent | 0.84% | 0.76% | ▼ -9.52% | Bullish. Lower is better. Slight decrease; still high, potential for squeeze if positive catalysts emerge Percentage of shares sold short |
| â | EPS Estimate Current Year | 6.7775 | 7.0008 | ▲ 3.29% | Bullish. Higher is better. Slight increase; improved outlook for current year earnings Expected earnings per share this year |
| â | Price Sales TTM | 3.9809 | 3.9073 | ▼ -1.85% | Bullish. Lower is better. Lower multiple; market willing to pay less per dollar of sales Stock price divided by revenue per share over the trailing twelve months |